Optiwe App

Brand, web & MVP design

Optiwe is a startup based in Silicon Valley, which helps teams to make better decisions while serving customers. Using AI, Optiwe provides real-time knowledge and suggestions into people workflows, making them smarter and more productive.

During 2019, I created the graphic system and identity of the brand. I worked as a Product designer, where we explored the user needs to define the main features to build the MVP (Minimum Viable Product). Once we validated the solution with clients,
I started working on the user interface from the prototypes we had. At the same time, I designed the website.