Kavak's Bundles

Context and Problem

When presenting the cars, there was no option to add additional services or choose different purchasing modalities, which made it difficult to optimize pricing and offer better deals to our users.

This also reduced the sales of extra services such as warranties, insurances, etc.

Goals

Business goals

📦

Increase sales of additional services

👤

Increase Lifetime Value

📈

Optimize profit margins

User goals

⚙️

Customize their purchase easily and flexibly

💰

Get better prices when buying

🕵🏻

Compare each of the offers easily

General process

Since the project involved a general change with a significant impact on the way we quote and sell products, it required coordination among multiple teams and stakeholders.

🎯

Kick-off

Defined the project's objectives and scope. We aligned efforts with all the teams involved.

🔍

Benchmarking

Analyzed companies not only within the car industry but also in tourism, e-commerce, etc.

⚒️

Sketches and initial proposals

After an initial investigation and agreements, we started making some proposals to review with the team.

🗣️

Meetings with stakeholders

Discussed different options, each with its pros and cons, to determine the most relevant one.

🤝

Coordination with involved teams

It was necessary to coordinate teams from E-commerce, Sales, Pricing, Onboarding, Marketing, etc., since we were completely changing the sales model.

🧪

User testing

Evaluated understanding and identified areas for improvement in the proposed design.

📐

Final design and component creation

Refined the designs, made adaptations for different resolutions, and created the necessary components for the Design System.

🏁

Delivery for development

Detailed each file and component so the team could develop them.

🏗️

Testing in production

Launched a first version and tested different package combinations to reach our objectives.

Solution

Created packages that allow us to improve our cross-selling strategies while also giving users the option to choose the most convenient one based on their needs.

Worked on a versatile solution that adapts to all possible scenarios provided by the Pricing team.

Thanks to its structure, it is possible to modify package combinations to find the most efficient options. This solution is present at every stage of the purchase funnel, from the catalog to checkout.

Visual elements

Created versatile components that adapt to all possible scenarios provided by the Pricing team.

Results

Thanks to the implementation of the feature, the company improved the penetration of additional services, which led to an increase in revenue and customer Lifetime Value.

The impact of this feature was monitored using Amplitude, Hotjar, and metrics provided by the business. We met weekly to analyze them and identify areas for improvement.